Here is my final moodboard, representing a selection of designs available on my spreadshirt shop. I feel this moodboard fully encapsulates my brands’ identity for this project at uni. Whilst these varied designs are available on my spreadshirt page, when I finally create a bigcartel website, not all the designs will be available instantly as I will begin with t-shirts featuring just the initial photographs. Im very pleased with how the designs turned out as they are all what I had visualised them to be. I feel the style of font combined with the background image and t-shirt designs will appeal to my mainly male aged from 19-28 audience, but who are also conscious about trend and fashion, but also aware of smaller independent brands. I have thoroughly enjoyed this project and will continue to build this brand for my own project.
These are the final four images I will use for my first range of tshirt designs (to be put on my own website not part of the uni project). I feel these images are the strongest and most interesting, but also portray my brands’ message in just four images. They are quite different and memorable which is another reason why I chose these images to be printed and then sold on my website, which I will soon be setting up.
For my uni project I will upload a minimum of eight designs to spreadshirt as this was part of the project specification.
Here is just a gallery of the best shots from my 2nd and 3rd rolls of film I used for this project, I will select a few of my favourites to use on my t-shirts. I will analyse these few in my next post.
Here are my favourite shots from the first roll of film I used. Whilst I like all of them I will only include a couple in my first collection. The ones I am considering for my first collection are all those which are named. I will list the named photos and what I find interesting about them, which makes them suitable for my collection.
Corridor – The obscured focus on light in different areas. The angle of the corridor.
Curved Lines – The out of focus white lines and the wispy ‘smoke’ effect.
Dancing Light – I was testing the shutter speed of my camera to see if I could capture an interesting effect with the streetlights. The ‘dancing’ effect of the light is very interesting and almost pattern-like.
Haunted Stairs – The different tones of grey on the stairs, the light in the left top corner and blackness at the top of the stairs create an abstract and ‘haunted’ appearing photo.
Metal Stairs – The heavy contrast between the light-toned metal stairs and the dark background.
Warped Light – The obscured light movement.
Gradient – The extreme contrast between the black and white, but also the gradient-like effect from shadow.
Twisted Wire – The close up on the twisted white wire, with the bricked background. The mix of textures.
I wanted to further research into the skateboarding brand HUF as I discovered they did a photographic collection featuring several black and white photos on plain t-shirts. I have included all the black and white photo tees from the 10th anniversary collection to help inspire my own images. Whilst most of the images feature people rather than objects, there are techniques within the photos that I can possibly use for my own images.
Atiba Jefferson – This image is successful in showcasing this particular skateboarder, however I do not find it overly eye-catching. I think this is because I have seen images similar to this before. However, I do like the layout of the photo with the top half containing the skateboarder, and the bottom a plain wall and skate ramp. This concept of concentrating on halves within a photo is something I could use for my photos.
Skin Phillips – I like that this t-shirt features a slightly more abstract image than some of the others, as this is more relevant to my own project and the type of images I wish to use for my t-shirts. I also like the physical composition within the image, with the skateboarder, Mark Gonzales, looking through the fixture a little off centre, makes the photo more unusual to the dead centre layout of many photos on printed t-shirts. However I don’t think the blackness of the rectangular fixture combine with the lightness of the surroundings works that well. Composition and attention to light and dark within my photos is something I can draw from analysing this particular t-shirt.
Dennis McGrath – I do like this image in photography terms, and I think it works well printed onto a t-shirt, however there is not much I can draw from this particular t-shirt to relate to my project. Specifically about this image I like the lightness of the skateboarder within the photo, all apart from the feet and the skateboard.
Bryce Kanights – This is one of my favourite t-shirts out of the selection included, this is due to obvious usage of the rule of thirds. The pale sky combined with the darker and geometric railings in the middle and then again with a pale floor and bottom third. This concentration in the middle using tone and a busier middle section creates focus to the skateboarder (Keith Hugnagel) and the impressive trick he is performing (a very high ollie onto railing) is a very clever method in making an eye-catching and memorable image.
Mike O’Meally – Again I really like the subject content of the image displayed on this t-shirt, mainly because of what is actually happening within the photo. Nevertheless, the photo isn’t that relevant into what direction I want my t-shirt designs to go in.
Lance Dawes – Again I like the subject content of the photo on this t-shirt but also the angle in which it has been taken. The angle of the windowed wall adds a hint of the image being abstract. This attention to an obvious angle focus being a main feature within an image is a technique I could consider for my own photos, as the outcome is quite striking and noticeable.
Joe Brooks – As this is the most abstract image within the collection (out of the black and white images within the collection), it is most relevant to my project. I really like the composition and subject content of the photo due to the prominent use of rule of thirds, but also the fact that you can’t necessarily tell what is featured in the image straight away. Regarding the rule of thirds in this image I specifically like that light and dark has been used to create this use of the rule. This extreme contrast of light and dark is a technique I could focus on for my own photos.
After analysing all the black and white photographic t-shirts within this collection, I have been able to gather further information and ideas to inspire creative and memorable black and white abstract photos.
Progressing with my t-shirt project, I chose to research several sort-of-well-known clothing brands which heavily focus on t-shirts being their main product to be sold. I looked into the brands which sold t-shirts featuring high-quality black and white images, and then used four of my favourite t-shirts but also most relevant to my own project.
Chocolate – Whilst I do not necessarily plan to use photos of scenery within my own project, I like the smaller size of the image but also the placement. However, I do not like the use of their brand name within the actual photo as I feel this detracts focus on the photo itself. Considering placement and size of image on the t-shirt is something I will think about for my t-shirts.
HUF – From a skate brand point of view HUF is one of my preferred brands. This is because they produce t-shirts like this with high-quality photos which have substance. I love the layout of the photo and content, however I do not want to include sport or people within my own images. This is due to the fact I want to focus on a more abstract and distorted image collection. I do like the use of a larger image on the t-shirt, but I do not really like the portrait layout.
Etudes – This design is particularly relevant to my project as the image is black and white, simple and uses everyday objects to create an effective photo. Whilst I like the simplicity and use of an everyday object, I want my own images to be much more abstract and almost impossible to tell what the original object in the photo is. I will consider simplicity within an image for my own project.
The Quiet Life – This t-shirt features the most abstract image, which is relevant to my project, but again I do not want to use people within my own images. As an abstract more unusual photo on a t-shirt, it works well with its pure simplicity and the layout. A small, abstract image is something I will consider for my own t-shirts.
After researching the few brands that do t-shirts with high-quality black and white images I have gathered some information on what I do and do not want to feature within my t-shirts. I will go on to research certain brands and websites that will be suitable for my project development.
As I want to print black and white abstract photos on my t-shirts, I have looked into a few photographers who are doing this already. I included these photographers as I like certain aspects of the images they took and want to consider these aspects for my own photos.
I like this image because of the mixture of focus and out of focus to create an ethereal feel and more life like, as if the pegs are indeed actually bats. The extreme blackness of the pegs and washing line combined with the light and ‘fluffy’ cloud background.
Casting Shadows –
This is my favourite image i have included, due to its simplicity of just focus on the stairs and the shadows they create, concentrating on shadow and a simple image subject is something I will consider for my own images.
Again in this image, there is heavy focus on shadow but has been used much more differently, there is so much shadow, the photographer has concentrated on the negative subject within the image. Concentrating on a lot of shadow to highlight interesting features of an object is something I will consider.
Metal Plates –
This photo was taken for an abstract photography competition, and was my favourite image within the collection. The extreme focus on something so ordinary, but using light, shadow and angles to create and interesting image is what I want to base my own images upon. Texture is also very important within the image and is another aspect I could focus on for my images.
These images will help inspire my own photos, but also help with what I do not want to create. Some of these images appear quite commercial and easily viewed by anyone, I want my images to look more ‘handmade’ and rough, not so perfect or edited as I do not want my brand to come across as ‘perfect’ or airbrushed. I want a more ‘raw’ aesthetic.