Here is my final moodboard, representing a selection of designs available on my spreadshirt shop. I feel this moodboard fully encapsulates my brands’ identity for this project at uni. Whilst these varied designs are available on my spreadshirt page, when I finally create a bigcartel website, not all the designs will be available instantly as I will begin with t-shirts featuring just the initial photographs. Im very pleased with how the designs turned out as they are all what I had visualised them to be. I feel the style of font combined with the background image and t-shirt designs will appeal to my mainly male aged from 19-28 audience, but who are also conscious about trend and fashion, but also aware of smaller independent brands. I have thoroughly enjoyed this project and will continue to build this brand for my own project.
These are the final four images I will use for my first range of tshirt designs (to be put on my own website not part of the uni project). I feel these images are the strongest and most interesting, but also portray my brands’ message in just four images. They are quite different and memorable which is another reason why I chose these images to be printed and then sold on my website, which I will soon be setting up.
For my uni project I will upload a minimum of eight designs to spreadshirt as this was part of the project specification.
Here is just a gallery of the best shots from my 2nd and 3rd rolls of film I used for this project, I will select a few of my favourites to use on my t-shirts. I will analyse these few in my next post.
Here are my favourite shots from the first roll of film I used. Whilst I like all of them I will only include a couple in my first collection. The ones I am considering for my first collection are all those which are named. I will list the named photos and what I find interesting about them, which makes them suitable for my collection.
Corridor – The obscured focus on light in different areas. The angle of the corridor.
Curved Lines – The out of focus white lines and the wispy ‘smoke’ effect.
Dancing Light – I was testing the shutter speed of my camera to see if I could capture an interesting effect with the streetlights. The ‘dancing’ effect of the light is very interesting and almost pattern-like.
Haunted Stairs – The different tones of grey on the stairs, the light in the left top corner and blackness at the top of the stairs create an abstract and ‘haunted’ appearing photo.
Metal Stairs – The heavy contrast between the light-toned metal stairs and the dark background.
Warped Light – The obscured light movement.
Gradient – The extreme contrast between the black and white, but also the gradient-like effect from shadow.
Twisted Wire – The close up on the twisted white wire, with the bricked background. The mix of textures.
I chose to look more in depth into two specific black and white photographers that caught my eye whilst researching suitable photographers that I could relate to my own project involving black and white photography.
The first photographer Chris Marker interested me due to the way he portrays a subject using an un-focused technique to create an interesting image but also polar opposite subjects within the same image to create a striking look, such as the elderly woman and the car crash. I really like this idea of using a technique to create an ‘imperfect’ image such as through the out of focus method.
The second photographer Ansel Adams is of course infamous in the photography world, however this particular book featuring black and white photography contains several interesting images of both people and objects. I chose to just feature the abstract images of every day objects such as glass and a bike, as the photos have been taken in a way to make the overall look of the image much more interesting. This has been done through close-ups of the objects to make the image more interesting and eye-catching rather than just standard photos of standard objects.
Both photographers can help me with my own photos as I can take certain methods they use within these particular images to create an interesting, black and white, abstract picture.
As I want to print black and white abstract photos on my t-shirts, I have looked into a few photographers who are doing this already. I included these photographers as I like certain aspects of the images they took and want to consider these aspects for my own photos.
I like this image because of the mixture of focus and out of focus to create an ethereal feel and more life like, as if the pegs are indeed actually bats. The extreme blackness of the pegs and washing line combined with the light and ‘fluffy’ cloud background.
Casting Shadows –
This is my favourite image i have included, due to its simplicity of just focus on the stairs and the shadows they create, concentrating on shadow and a simple image subject is something I will consider for my own images.
Again in this image, there is heavy focus on shadow but has been used much more differently, there is so much shadow, the photographer has concentrated on the negative subject within the image. Concentrating on a lot of shadow to highlight interesting features of an object is something I will consider.
Metal Plates –
This photo was taken for an abstract photography competition, and was my favourite image within the collection. The extreme focus on something so ordinary, but using light, shadow and angles to create and interesting image is what I want to base my own images upon. Texture is also very important within the image and is another aspect I could focus on for my images.
These images will help inspire my own photos, but also help with what I do not want to create. Some of these images appear quite commercial and easily viewed by anyone, I want my images to look more ‘handmade’ and rough, not so perfect or edited as I do not want my brand to come across as ‘perfect’ or airbrushed. I want a more ‘raw’ aesthetic.