Here is my final moodboard, representing a selection of designs available on my spreadshirt shop. I feel this moodboard fully encapsulates my brands’ identity for this project at uni. Whilst these varied designs are available on my spreadshirt page, when I finally create a bigcartel website, not all the designs will be available instantly as I will begin with t-shirts featuring just the initial photographs. Im very pleased with how the designs turned out as they are all what I had visualised them to be. I feel the style of font combined with the background image and t-shirt designs will appeal to my mainly male aged from 19-28 audience, but who are also conscious about trend and fashion, but also aware of smaller independent brands. I have thoroughly enjoyed this project and will continue to build this brand for my own project.
Here is just a gallery of the best shots from my 2nd and 3rd rolls of film I used for this project, I will select a few of my favourites to use on my t-shirts. I will analyse these few in my next post.
The final image for my brand name.
Due to researching so many brands, both fashion and non-fashion, I have been able to clarify how I want my logo and brand-name to appear. I decided to go the the brand name Distort. This singular word compliments the abstract photos which will be featured on my t-shirts, but also because the name is one word, this compliments my theme of simplicity and not over-complicating things.
After the logo research I decided that I wanted the logo to be black and white, graphic, and get my brands’ message across. This message is simplicity and abstraction. I sketched out several designs using the word Distort to help decide what aesthetics I liked the most. This angular and somewhat obscure final design I chose to go with, is relevant to all the aspects I wanted my logo to be.
Using my iPad I used the final design as a template to create variations of the design to ensure I was completely happy with the idea I had chosen. The use of colour and texture does make for an interesting image, but I do not feel they work that well as a logo. I want the logo to be simple, blunt and not easily forgotten. Any use of colour and different textures may distract attention from the brands’ name.
By creating these variations of the logo, I have been able to decide that it is my original simple design that I intend to use. I think it looks professional, interesting, memorable and suitable for the subject content of my images.
To gather further knowledge on plain t-shirts featuring black and white photographic prints, I looked into the infamous skate brand Vans. These t-shirts I have shown are from their latest collection online. I wanted to look into a well-known brand to both gather more ideas for my own photos but also ensure none of the major clothing brands famous for printed t-shirts, are doing anything similar to my own ideas.
Legends Stecyk Tee – This is one of my favourite t-shirts I have looked at featuring a person rather than just abstract photography which is what I will focus on. I like the contrast between the dark floor and the light sky, with the dark helmet, hair and jeans of the skateboarder. Lots of contrast with objects within the image is something I could look into for my photos.
OTW Gallery Jai Tanju Camera Tee – I really like the simplicity of this image due to the layout of the content, but also the square photo with the content central within the image. I also like the placement of the image on the t-shirt. I think this heavy focus on a simple photo with a simple and obvious image placement on the t-shirt is an idea I could consider for my project.
Wheelin’ Tee – This is my least favourite t-shirt out of the three as I feel I have seen similar designs on a few other brands/designers. I feel it is one of these images that is created to be liked by the masses and popular amongst a large audience. I want to create photos that are different and not necessarily liked by everyone who sees them. I want my photos to provoke different feelings and reactions, both of approval and disapproval.
After researching another brand which sells black and white photographic tees, I have been able to gather further knowledge on what I do and don’t want my images to appear like, but also I have been able to discover what reactions I want to achieve with the viewers.
So i have decided to start printing my own t-shirts. I wanted to start a new brand of t-shirts for a while but never could really decide what to base my brand on, who I wanted to wear the t-shirts and the overall aesthetics of the t-shirts.
I finally decided I want to produce plain t-shirts with black and white abstract photos featured on the chest of the top. The photos will be distorted, mangled and of course abstract images of ordinary objects, but so close up you might not necessarily recognise these objects straight away.
In order to create these images I wanted to use a high quality film camera, so I bought the model I have lusted after for ages!
Im pretty certain the tops will be menswear, as I will advertise them as menswear, but that does not mean women cannot wear them 🙂 Im thinking my kind of customer will be a young adult man, interested in things that are a bit different and does not wear all the obvious brands that are on trend at the moment, possibly interested in extreme sports such as skateboarding and rollerblading, and last but not least, has an eye for fashion.
I have just finished my first roll of black and white film so watch this space as I hope to load some of the decent shots if there are any! hah