Final Moodboard.

Here is my final moodboard, representing a selection of designs available on my spreadshirt shop. I feel this moodboard fully encapsulates my brands’ identity for this project at uni. Whilst these varied designs are available on my spreadshirt page, when I finally create a bigcartel website, not all the designs will be available instantly as I will begin with t-shirts featuring just the initial photographs. Im very pleased with how the designs turned out as they are all what I had visualised them to be. I feel the style of font combined with the background image and t-shirt designs will appeal to my mainly male aged from 19-28 audience, but who are also conscious about trend and fashion, but also aware of smaller independent brands. I have thoroughly enjoyed this project and will continue to build this brand for my own project.

Chosen Two

Chris Marker – Staring Back

‘A New York Graphic Society Book’

Bicycle, Snow, Yosemite National Park 1938

Glass Shards, Los Angeles 1939

I chose to look more in depth into two specific black and white photographers that caught my eye whilst researching suitable photographers that I could relate to my own project involving black and white photography.

The first photographer Chris Marker interested me due to the way he portrays a subject using an un-focused technique to create an interesting image but also polar opposite subjects within the same image to create a striking look, such as the elderly woman and the car crash. I really like this idea of using a technique to create an ‘imperfect’ image such as through the out of focus method.

The second photographer Ansel Adams is of course infamous in the photography world, however this particular book featuring black and white photography contains several interesting images of both people and objects. I chose to just feature the abstract images of every day objects such as glass and a bike, as the photos have been taken in a way to make the overall look of the image much more interesting. This has been done through close-ups of the objects to make the image more interesting and eye-catching rather than just standard photos of standard objects.

Both photographers can help me with my own photos as I can take certain methods they use within these particular images to create an interesting, black and white, abstract picture.

Stalk the photographer

Bats – Giuseppe Pagano

Casting Shadows – Eintoern

Seven – Stefan Hellkvist

Metal Plates – Keith Lanpher

As I want to print black and white abstract photos on my t-shirts, I have looked into a few photographers who are doing this already. I included these photographers as I like certain aspects of the images they took and want to consider these aspects for my own photos.

Bats –

I like this image because of the mixture of focus and out of focus to create an ethereal feel and more life like, as if the pegs are indeed actually bats. The extreme blackness of the pegs and washing line combined with the light and ‘fluffy’ cloud background.

Casting Shadows –

This is my favourite image i have included, due to its simplicity of just focus on the stairs and the shadows they create, concentrating on shadow and a simple image subject is something I will consider for my own images.

Seven –

Again in this image, there is heavy focus on shadow but has been used much more differently, there is so much shadow, the photographer has concentrated on the negative subject within the image. Concentrating on a lot of shadow to highlight interesting features of an object is something I will consider.

Metal Plates –

This photo was taken for an abstract photography competition, and was my favourite image within the collection. The extreme focus on something so ordinary, but using light, shadow and angles to create and interesting image is what I want to base my own images upon. Texture is also very important within the image and is another aspect I could focus on for my images.

These images will help inspire my own photos, but also help with what I do not want to create. Some of these images appear quite commercial and easily viewed by anyone, I want my images to look more ‘handmade’ and rough, not so perfect or edited as I do not want my brand to come across as ‘perfect’ or airbrushed. I want a more ‘raw’ aesthetic.