These are the final four images I will use for my first range of tshirt designs (to be put on my own website not part of the uni project). I feel these images are the strongest and most interesting, but also portray my brands’ message in just four images. They are quite different and memorable which is another reason why I chose these images to be printed and then sold on my website, which I will soon be setting up.
For my uni project I will upload a minimum of eight designs to spreadshirt as this was part of the project specification.
sHere is my Distort mood-board, I included some of my favourite images from the film, a colour palette, tag ideas, templates and my muse to convey my ideas and brand ethos. This is simplicity, focus on abstract black and white photos and a graphic aesthetic of the logo and tags.
Here is just a gallery of the best shots from my 2nd and 3rd rolls of film I used for this project, I will select a few of my favourites to use on my t-shirts. I will analyse these few in my next post.
Here are my favourite shots from the first roll of film I used. Whilst I like all of them I will only include a couple in my first collection. The ones I am considering for my first collection are all those which are named. I will list the named photos and what I find interesting about them, which makes them suitable for my collection.
Corridor – The obscured focus on light in different areas. The angle of the corridor.
Curved Lines – The out of focus white lines and the wispy ‘smoke’ effect.
Dancing Light – I was testing the shutter speed of my camera to see if I could capture an interesting effect with the streetlights. The ‘dancing’ effect of the light is very interesting and almost pattern-like.
Haunted Stairs – The different tones of grey on the stairs, the light in the left top corner and blackness at the top of the stairs create an abstract and ‘haunted’ appearing photo.
Metal Stairs – The heavy contrast between the light-toned metal stairs and the dark background.
Warped Light – The obscured light movement.
Gradient – The extreme contrast between the black and white, but also the gradient-like effect from shadow.
Twisted Wire – The close up on the twisted white wire, with the bricked background. The mix of textures.
Template for other designs, but also the logo I will use for my brand.
Due to researching so many brands, both fashion and non-fashion, I have been able to clarify how I want my logo and brand-name to appear. I decided to go the the brand name Distort. This singular word compliments the abstract photos which will be featured on my t-shirts, but also because the name is one word, this compliments my theme of simplicity and not over-complicating things.
After the logo research I decided that I wanted the logo to be black and white, graphic, and get my brands’ message across. This message is simplicity and abstraction. I sketched out several designs using the word Distort to help decide what aesthetics I liked the most. This angular and somewhat obscure final design I chose to go with, is relevant to all the aspects I wanted my logo to be.
Using my iPad I used the final design as a template to create variations of the design to ensure I was completely happy with the idea I had chosen. The use of colour and texture does make for an interesting image, but I do not feel they work that well as a logo. I want the logo to be simple, blunt and not easily forgotten. Any use of colour and different textures may distract attention from the brands’ name.
By creating these variations of the logo, I have been able to decide that it is my original simple design that I intend to use. I think it looks professional, interesting, memorable and suitable for the subject content of my images.