Here is my final moodboard, representing a selection of designs available on my spreadshirt shop. I feel this moodboard fully encapsulates my brands’ identity for this project at uni. Whilst these varied designs are available on my spreadshirt page, when I finally create a bigcartel website, not all the designs will be available instantly as I will begin with t-shirts featuring just the initial photographs. Im very pleased with how the designs turned out as they are all what I had visualised them to be. I feel the style of font combined with the background image and t-shirt designs will appeal to my mainly male aged from 19-28 audience, but who are also conscious about trend and fashion, but also aware of smaller independent brands. I have thoroughly enjoyed this project and will continue to build this brand for my own project.
Here is just a gallery of the best shots from my 2nd and 3rd rolls of film I used for this project, I will select a few of my favourites to use on my t-shirts. I will analyse these few in my next post.
Here are my favourite shots from the first roll of film I used. Whilst I like all of them I will only include a couple in my first collection. The ones I am considering for my first collection are all those which are named. I will list the named photos and what I find interesting about them, which makes them suitable for my collection.
Corridor – The obscured focus on light in different areas. The angle of the corridor.
Curved Lines – The out of focus white lines and the wispy ‘smoke’ effect.
Dancing Light – I was testing the shutter speed of my camera to see if I could capture an interesting effect with the streetlights. The ‘dancing’ effect of the light is very interesting and almost pattern-like.
Haunted Stairs – The different tones of grey on the stairs, the light in the left top corner and blackness at the top of the stairs create an abstract and ‘haunted’ appearing photo.
Metal Stairs – The heavy contrast between the light-toned metal stairs and the dark background.
Warped Light – The obscured light movement.
Gradient – The extreme contrast between the black and white, but also the gradient-like effect from shadow.
Twisted Wire – The close up on the twisted white wire, with the bricked background. The mix of textures.
So i have decided to start printing my own t-shirts. I wanted to start a new brand of t-shirts for a while but never could really decide what to base my brand on, who I wanted to wear the t-shirts and the overall aesthetics of the t-shirts.
I finally decided I want to produce plain t-shirts with black and white abstract photos featured on the chest of the top. The photos will be distorted, mangled and of course abstract images of ordinary objects, but so close up you might not necessarily recognise these objects straight away.
In order to create these images I wanted to use a high quality film camera, so I bought the model I have lusted after for ages!
Im pretty certain the tops will be menswear, as I will advertise them as menswear, but that does not mean women cannot wear them 🙂 Im thinking my kind of customer will be a young adult man, interested in things that are a bit different and does not wear all the obvious brands that are on trend at the moment, possibly interested in extreme sports such as skateboarding and rollerblading, and last but not least, has an eye for fashion.
I have just finished my first roll of black and white film so watch this space as I hope to load some of the decent shots if there are any! hah